Client: Boadicea the Victorious
Role: Creative Director & Film Director
Film: The Romantix

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Deliverables
Campaign concept / Design / Film

As a regular brand consultant for luxury perfume brand, Boadicea the Victorious, Jay was the Creative Director behind the campaign of their summer fragrance ‘Lannosea’. She also worked under The Romantix to write and direct the film alongside her co-director Ralph Briscoe.

To bring the story to life, The Romantix drew inspiration from the brand’s history and Lannosea, the daughter believed to have sparked Boadicea’s revolution, reimagining Lannosea as the sun; a catalyst for transformation and a force powerful enough to leave an everlasting mark.

The resulting film is a layered and luminous world where dreamlike live-action imagery distorts like memory and melts into paint animations, each frame crafted by hand. The layering of light and paint mirrors the fragrance’s notes - a visual metaphor of artistry, complexity and the feelings only scent can awaken.

A poetic homage to summer, the people that change us and the memories that linger on; as unforgettable as the fragrance itself.