Client: Gung Ho
Role: Branding & Creative Direction

-

Deliverables:
Strategy / Branding / Design / Art & Film Direction

Culture & PR Creative Agency, GUNG HO, came to Jay to refresh their visual identity and redefine the existing brand to develop a stronger creative and strategic direction.

Taking the name and two-circle symbol as a starting point, she repositioned the brand personality around the dual meaning of ‘Gung Ho’; the slang of ‘extremely enthusiastic’ and its origins of ‘work together’.

‘Go all in, together ‘ became the central idea, with the circles evolving into a visual language for duality; boldness meets collaboration. This thinking informed a new brand palette and creative direction, alongside a branding system which brought the new identity to life consistently across every touchpoint.